Does Colour Really Matter For Your Website?

imagesUKX2R22PApparently it does – big time! Design your website using the wrong colors for your customer could mean the difference between success and failure.

According to a recent survey carried out on behalf of Duluxe Paint across 30 different countries, the most popular color on the planet for both men and women is BLUE followed by RED and GREEN.

Hardly surprising really since our planet has blue skies and water which reflects the sky color a lot of the time.

Green is probably the most abundant color what with all the fauna – trees, their leaves, grasses, plants and vegetables although according to the survey 23% of people aged over fifty prefer green to only 14% of those under 50. Maybe they have more time to take up gardening:)

Scientifically though green is also the easiest color for our eyes to process – it’s associated with relaxation and wealth. ( I suppose you can pretty much relax if you’re wealthy:)

It is also a great “CALL TO ACTION” color. Used very successfully on many sites as the SUBMIT button and you can bet this has been tested.

Interestingly personal color preference is very similar across the globe but varies slightly between cultures. For instance in the USA / CANADA various shades of Beige and Grey are most popular for painting their houses while in India and China Yellow, Pink and Light Blue are most common. Considering the latters’ taste for gold and bright colors this is not surprising really.

The actual results for the survey place the following colors in order of most popular to least.

1. BLUEFire in the woods

2. RED







As you can see the least popular is YELLOW

See how badly this stands out against a white background – the most common color background for writing on. You can see why it’s not a good idea to use it as a text color if used on a white background – it’s just too hard to read unless of course it is the background color itself. More on this later.

So how does a color theme help or hinder your website or offline business? The color in stores and shops can really influence the buying habits of their customers. Indeed, according to research, shoppers place color above sound, smell and texture when it comes to buying a product.

It all depends who your market is. You notice I didn’t say “what” your market is. This is because we all sell to people and if color is as important as we now know it is then we have to consider how we present our business to these people using colors in the best way we can.

The best example of this is Facebook whose color theme is blue ( the most popular color remember?) Apparently the color blue is used to cultivate trust and also represents peace ( feelings of calmness), order and loyalty. Is it any wonder FB is the most popular social site in the world!

However if you run a diet business on the internet you must never use blue. It is common for dieters to use blue plates which apparently stops them from eating large meals. Evolutionary theory suggests that blue = poison in the food world! Thinking about it there aren’t many blue foods out there – blueberries and maybe plums are perhaps the exceptions.

(There are Sloe berries but they are extremely bitter unless steeped in gin for a few weeks – I made some sloe gin 40 years ago and although I think gin is probably the most disgusting spirit out there, sloe gin is something else 🙂

RED indicates strength, wealth, dependability and leadership. So if you sell courses on personal development including leadership, assertiveness and perhaps wealth generation then red may be a good color to incorporate into your site.

If your main market is aimed at MEN then the colors preferred by them are BLUE, GREEN and BLACK. (More on Black in a minute – it’s important)

Men apparently don’t like the colors PURPLE, ORANGE or BROWN.

If your market is aimed at WOMEN then the preferred colors are BLUE, PURPLE and GREEN. They do not like ORANGE, GREY or BROWN

BLACK – this portrays luxury – think Lambourghini. Their website is almost all black with white lettering. The car is black as are other cars in adverts for Jaguar, Audi, Ferrari. Admittedly the latter is famous for it’s red cars but there are many black Ferraris available and if they do advertise a red car it’s often on a black background. The same is true for Mazda. In a recent advert I saw whilst browsing, the car was red and only took up about a quarter of the photo but virtually all else bar the writing was black. I must admit though, it did look good 🙂

If your market is at the luxury end then Black has to be used in a major way.

ORANGE surprisingly is successfully used as an “ADD TO CART ” button – think Amazon – but use it sparingly.

YELLOW can effectively be used as a background color in small doses. One site  uses it when giving a biography of the author of a post. It makes the author stand out especially if accompanied by a photo of them.

Finally we come to WHITE. This is the color used most of all but probably thought about as an actual color the least.  It is the easiest color on which to read text (unless you use yellow text of course:). Too many colors will cause confusion – a white background creates a sense of space and freedom so use it.

During my research for this post I came across a wonderful site called Kissmetrics. If you want to get serious about choosing color on your website then this is the place to find out more about the psychology of color.

For a bit of fun the following colors apparently relate to the kind of person you are, so which one relates to you?

RED: Just do it! Hard working and dependable. Need to be in control – You’re a leader

ORANGE: Peacemakers whose primary purpose is caring for and about people.

GREEN: Vivid imaginations, highly intuitive and strive to be a catalyst for change

YELLOW:  Visionaries plus strong leadership skills. Deep thinkers whose main purpose is to make a difference

 If you want to make a difference and want to find out more about building an internet business then having access to other people to get help, bounce ideas off and who understand what you are doing is vital. This is what you get when you subscribe to

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Remember if you want to make a difference you have to make a start – make it now!

Thank you for visiting our site.

Jim Crossman

Digital Wealth 4 You

PS: Regardless of whether you consider yourself to be a Red, Orange, Yellow or Green character you will find the information, help and guidance in the  Internet Marketing Review  invaluable. Try it, you have nothing to lose.

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PPS: While you’re here take a look around the site. If you’re having trouble deciding on a product to sell or source for it read this post about the public domain or if you think you are knowledgeable enough about a certain subject and think you could write a short report and sell it read this post .