Grammar and Spelling On Your Website – Do They Really Matter?

alphabet-on-the-old-style-blackboard-1307451Does spelling words correctly and the correct use of grammar make any difference these days when people visit your website?

It’s a question I ask myself constantly. I admit I like words to be spelt correctly ( notwithstanding slight variations between countries i.e. colour (UK) and color (US) especially since you can spell and grammar check your article or post before submitting it.

I’m also inclined to appreciate good grammar as well but I’m not an expert on it – I still have no idea what a past participle is after all these years ( I’m in my mid fifties ) or if there is a real need for a semi-colon; ever!

The one thing that really bugs me though is when the writer starts a sentence or worse, a paragraph, with the word “And”. This is a conjunctive which means it joins one part of a sentence to another, it should never start a sentence

I’ve even seen seasoned journalists and successful copywriters do this and it drives me mad although the latter are writing sales letters and I can see the merits of making an impact by starting a paragraph with “ And”  but it still seems so wrong! On the other hand  maybe I’m just getting old 🙁 

Apparently today’s CV’s are just full of spelling and grammatical errors and potential employers who are in their latter years are forever bemoaning this fact, however as the young get older and in time become employers themselves perhaps it won’t matter as they themselves won’t know what’s right or wrong anyway.

After all, how many times do you see the words “there “, “their” and “they’re” mistakenly used? Quite a lot recently I’ve noticed, especially the first two. I don’t think many people under the age of 35 actually know the last abbreviation  exists. There’s also “your” and “you’re” which are commonly misused. I even saw someone spell ” didn’t” as “diden’t” the other day – now that was a first!

With the advent of Twitter, Facebook and texting it’s obvious that the very basics of both grammar and spelling are no longer important and maybe for those mediums it’s not but if that’s the case we come back to the original question of “does it matter when it comes to your website?”

I think it does – for now. Language is always evolving – you only have to look at books written only 100 years ago to see how different it all is now and words from the time of medieval England are literally a foreign language and as for  Shakespeare – well we’ll save that for another day.

No one expects perfectly written english but your website says a lot about you – it reflects your character, especially if you post a lot of articles or write a blog. It also portrays the one aspect that is crucial to online success – your authority.

If you sell products from that site then it really depends on who you’re selling to but if your main client is in their 40 – 60’s then they will expect a certain standard of writing. If you don’t show it they may decide that you are unworthy of their custom and look elsewhere.

Of course there are those sites where the writer swears every now and then or “ tells it like it is” ( which, in my opinion, is just an excuse for being rude) but the article or email may still be well written and will find it’s own audience.

Trust is the biggest issue when it comes to buying from an online business. It can be earned by respecting your clients and not insulting them. They in turn will respect you and hopefully recognise you as an authority and buy from you.

If you feel you would like to start an online business but have no idea where to start then have a look at this post – it’s a list of the various products we offer, all of which are internet based and there may be one there that appeals to you

Thank you for reading and we wish you the best of luck

Jim Crossman

Digital Wealth 4 You

PS: Take a look at How We Can Help You  – you might just find what you’re looking for 😉 

PPS: If you find any errors in this post please let me know – I’m all for self improvement!